Prophet is an account level profitability solution offered by DecTech Solutions.

Prophet is of use to any organisation in the business of credit, financial services and telecommunications services looking to get the most profitability out of its portfolios.

In credit, financial services and telecommunications the value of any account depends entirely on its behaviour. In today’s challenging marketplace, the key is being able at each stage of the account lifecycle to predict account level profitability and use credit lines, interest rates and other terms and conditions to optimise it.

The key is not just to assess risk at each stage in the account lifecycle but to refocus on profitability.

Lenders need the ability to identify high and low profit accounts to be able to:

• Only take on profitable applicants;
• Offer credit lines and interest rates that optimise profitability for each account;
• Manage accounts to ensure that they are first out of wallet and are retained for as long as possible.

Prophet delivers to these systems the following:

• Profitability assessment;
• Profitability classification: i.e. not just that an account is profitable but why it is profitable;
• Recommended terms and conditions.

All elements of this solution are totally user driven, enabling full control of the way in which profitability is assessed.

Prophet provides a profit perspective that can be implemented consistently across the full spectrum of processes from application processing through to portfolio management and front line customer management - including collections. At a portfolio level Prophet can be integrated into portfolio monitoring tools and marketing campaign management systems.

Prophet is suitable for all banking and telecommunications products. Prophet is essential whenever profit is driven by more than just risk.

Business benefits

1. In the application process

• Ensure that all profitable applicants are taken on;
• Ensure that limits are set to optimise profitability from day 1 – essential in a competitive market where line draws “first out of wallet” status in credit cards and retention in other products;
• Ensure that interest rates are set to get most value out of account, understanding risk level of account and likely impact of interest rates on profit and account life;
• Prioritise high profit potential applicants and eliminate low profit applicants quickly.

2. In the account management process

• Ensure that line increases go to accounts where they will deliver value;
• Ensure that interest rate changes are appropriate to the account;
• Provide indicator to help optimise cross sells.

3. In front line systems

• Prioritise requests from high profit/high potential customers;
• Ensure that all customer experiences are driven by the potential of the customer to the business.

4. Across the portfolio

• Enable monitoring of profitability;
• Provide consistency in the way profit is measured at account, segment and portfolio level.

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