Activate is a valuable tool for any organisation in the business of credit, financial services and telecommunication services.

In today’s competitive world, credit applications must be processed quickly and cost effectively. If, for example, your application processing turnaround time is too slow, you could be losing valuable customers to other organisations who are looking for the exact same customers.

Acquisition has never been such a key component of overall credit portfolio profitability. In the past, organisations could afford to do mass targeting and mass acquisition and then, usually, portfolio profitability would follow. However with product differentiation become tougher and tougher, and with competing organisations always trying to get one up, mass acquisition could ultimately lead to credit losses, fraud losses and non-profitable customers.

Lenders need the ability to segment new customers and apply acquisition strategies that are consistent with the objectives of the business.

Put simply, a credit application processing system needs to answer two questions:

• Does your organisation want to do business with this customer?
• If yes, what are the terms of business?

Activate addresses the above questions and in addition incorporates a flexible and advanced workflow management system that satisfies your organisation’s preferred processing requirements.

Business benefits

• Optimise the overall application assessment process from data capture through to account set-up;
• Prevent credit losses and improve profitability by rejecting high risk applications and setting appropriate terms of business according to risk and profit potential;
• Prioritise low risk and preferred segment applications;
• Capture new application data quickly, efficiently and accurately;
• Automate duplicate checking, i.e. identification of previous applications from the same customer;
• Automate retrieval of data from your organisation’s other databases, e.g. banking system, card processing system etc;
• Automate blacklist checking to prevent lending to known fraudsters/customers with a bad previous record;
• Automate retrieval of data from a credit bureau;
• Consistent decision making and controlled decision overriding;
• Acquisition strategies can be changed instantly;
• Monitor operational productivity using detailed processing reports.

Back to top